Want to start a career in Digital Marketing ? Or want to learn Digital Marketing for your business or career ? Then this professional Digital Marketing Certificate program is for you.
Digital Marketing is evolving fast. How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with a comprehensive Digital Marketing Certificate program, learn how to use each tool, and decide which strategy is better for which type of campaign and what kind of business.
Abbo D’Léon and other seasoned professionals and experts will give you everything you need to start your Digital Marketing career, take your business to the next level, and run your own highly successful Digital Marketing campaign.
Enroll now to be part of the next batch of training.
Course Area:
- Introduction to Digital Marketing
Understanding Digital Marketing
Components & Channels
Understanding Users, Customers, Clients - Digital Marketing Strategy
Marketing Objectives & KPIs
Creating Your First Avatar
Creating Your First Funnel & Stages of User Journey
Creating Your Digital Marketing Plan
- What is Content Marketing, content creation
Types of Digital Content/ Media
Plan Your Content
Create vs Curating Content
Designing and Creating Content- Video, Audio, Written, Graphics
Distribute & Promote Content
Optimize & Repurpose Your Content
- Social Media Marketing
Social Media Channels
Social Media Content & Creating your Calendar
Focusing on Facebook
Focusing on Twitter
Focusing on Instagram
Social Media Automation
- Running ads like a PRO
Intro to Social Media Advertising
Platforms for Social Ads & Getting Started
Facebook — Create Ad Sets
- Display and Video Advertising
How Do Display Ads Work?
Sales Models
Video Advertising
Case studies
- Monetize your impact and influence
Creating your first product
Platforms for monetization
Collaborations
Thought leadership business models*Capstone project 1
- Setup your Email Marketing and Funnels
Email List Generation
Create and Optimizing Effective Email Campaigns
Measure Results
Case studies - Course /Product Creation
Creating your 1st course &eBook
Choosing a platform for your eBook /course
Promoting Your product - Blogging and Search Engine Optimization
Blogging platforms
Creating your 1st blog post
Optimizing for search
Cross platforming - Product/ Brand launches
Pre & Post rollout/launch objectives & strategies
Brand rollouts- Case studies - Virtual events, Collaborations, and becoming an influencer
Finding and Communicating with Influencers
Hosting your virtual event
Pre & post event setup
Using your platforms for influencing
Business Models
Case studies
- Understanding Analytics and Using Google Analytics
Get Oriented in Google Analytics
Understand Your Audience
Understand Behavior
Case studies*Capstone project 2
Our Classroom Experience includes:
- Real-World Project
- Knowledge
- Quizzes
- Technical Mentor Support
- Custom Study PlanThis training investment is N250,000
Here’s the link to make your payment and secure your spot https://paystack.com/buy/dmcpp6
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